It’s a foggy Wednesday afternoon in January. The Intercity Express train to Saalfelden, Austria is packed with girls travelling with boardbags and big backpacks. At the train station they get off with their luggage and enter several busses that are waiting for them to take them up to Saalbach-Hinterglemm. They seem a little tired from the long trip, but look relaxed, happy and smile in anticipation when they get off the bus in Hinterglemm to check into their energy efficient hotels. There is very tasty organic, locally produced food for dinner, which powers them for the three long days of hiking the park that lie ahead of them! Those girls are the world’s best female snowboarders and they are traveling to the Roxy Chicken Jam — 2020.

“Don’t destroy what you came to enjoy!” – credo of the Quiksilver Foundation

We write the year 2010 and only very few of the organizers, media or riders came by train and public transportation – among them Kjersti Buaas and Chanelle Sladics. The North Americans and riders from other continents had to take long-haul flights. Food was mostly not organic; overheated hotel rooms and diesel-guzzling snowcats far from energy efficient.

At least no cars had to be used for the duration of the event as hotels, snow park and parties were all walking distance from anyone’s accommodation. After all there were some first very important steps towards a greener Roxy Chicken Jam. It’s called going carbon neutral! And it’s about taking initiative and starting somewhere. Read the rest of this entry »

Not only thousands of people in Kopenhagen care about our planet. You can also find initiatives and people who care among those many snowboard companies and riders out there. Beside Drew Stevenson and his Breath Foundation, also the Roxy Chicken Jam is making a strong effort to keep our planet the same as it is now. The event, a Swatch TTR World Snowboarding 6Star event, scheduled for 8th to 10th of January in the Austrian resort of Saalbach Hinterglemm has set out on a mission to add Carbon Neutrality to its cash prize of $50,000. Then first Woman’s event to pick up the mantle of adding a deep respect for the nature surrounding the event, they have teamed up with the Suddenrush Atlantic Rainforest Institute that already has other conscious internationally renown snowboarder ambassadors such as Terje Haakonsen(NOR) and Nicolas Mueller(SUI) representing the dire need for preservation of one of the worlds threatened biodiversity hotspots. Outside of setting an example for other events, the commitment from the Roxy Chicken Jam will ensure reforestation and preservation of forest for 100 years.

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He is back – and he is back to fight for a good cause. Drew Stevenson, ‘The Godfather’ of snowboarding, as some may call him, has been a huge force in the development of snowboarding.  He has been involved in the creation of both Onboard and Method magazines and played a huge role in the development of the TTR World Snowboard Tour.  In 2008, he left the TTR Tour to trade the snowy Alps for the surf rich paradise of Costa Rica, locking himself away whilst working on his latest project ‘Breathe’.

Here are only some information about his new project  taken from the info pack that is available for download on www.breathecostarica.com (new website going online beginning of January)

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Last weekend many pilgrims of the snowboard industry flocked to Livigno/ Italy to see the messiah for his short come back to the scene. At the Source Industry Forum, Drew Stevenson – the godfather of Onboard, Method, TTR and all the party heads out there – received the Life Time Achievement Award for all he did for the sport that we all love so much.

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In typical TTR fashion, the crew was set up to begin the filming of Iouri Podladtchikov’s TTR video profile along with some TV content. Iouri was in house when suddenly there was some loud music coming from outside the interview room. Generally speaking, we don’t like it when stuff interferes. We opened the door and try to ask as politely as we can for the noise to decrease, but before we had a chance to stop anything, in comes TTR’s CEO Drew Stevenson along with Iouri’s musically talented brother Igor Podladtchikov! They gave us a quick sneak preview of the duet that was to take place later in the evening after the quarterpipe qualifications.
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For four years some of Europe’s finest and most talented rookies have taken part in the Boot Camp 2007 in Kaprun. No other than TTR’s CEO, Drew Stevenson, himself drove to the Kitzsteinhorn (Kaprun, Austria) and mutated to the RSM (Regimental Sgt Major) and was primarily responsible for maintaining the discipline and standards of snowboarders from all round the globe.

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