The SUZUKI Motor Corporation with headquarters in Hamamatsu (Japan) is the leading international manufacturer of mini cars and the twelfth largest automobile manufacturer of the world. The independent and financially sound company employs some 45.510 people and is represented in over 192 countries and areas. Its net sales have been exceeding the previous terms for 8th consecutive year and its operating income for 7th consecutive year. In the fiscal year 2006/2007 the turnover reached about 19.4 billion euro (3,163 billion yen) with an increase of 15.2 percent over the previous year. The worldwide sales cover among other products 2.22 million cars and 3.06 million motorcycles. Suzuki has 35 main production facilities in 23 countries.

 

With the three lines of business cars, motorcycles and outboard motors Suzuki embodies a unique Way of Life! that stands for the brand values excitement, straightforward, value, sporty and spirit. These values manifest themselves in innovation, best-fit products for its customers, a glorious motor sport history, a number of ambitious Rally engagements and convincing core competencies in the off-road and four-wheel drive sectors, based on almost 100 years of company history.

• Head Office address and contact details:

  Rosa Salvia
  Suzuki International Europe
  PR Manager - European Marketing Center
  +49 (0)6251 570 0524
  salvia@suzuki.de

• Brand Web Address:
  www.suzuki-way-of-life.eu

• Number of years on TTR Tour:
  3

As the main sponsor of Europe’s largest snowboarding spectacular, the Burton European Open in Laax (Switzerland), Suzuki will be providing one Suzuki Grand Vitara Freeride Edition apiece for the respective victors in the men’s and women’s categories.
The Burton AM Tour, Europe’s largest series of freestyle contests for amateurs, will be touring around Europe’s winter sports resorts until April 2008 and will see winners receiving Suzuki Quads.
The highlight of the cooperation between Suzuki and Burton is the Snowboard Design Contest for fans, with no limits set to the creativity with which entrants style their snowboards. The best design will be made into a Series 13 board, and along with a board made using his or her own design, the competition winner will also receive a Suzuki Grand Vitara.

Not only are they among Austria’s finest snowboarders – they’re also prominent figures on the scene through their other activities. As TV producers, trendsetters and surfers, the members of the so-called “Ä-Crew” go in for everything that’s extreme and looks like being fun. This includes not only organizing their own events, at which the international snowboarding elite can be seen at the starting line, but also appearances on the German sports channel Deutsches Sport Fernsehen (DSF) in the TV magazine show, Stoke. Suzuki is supporting these young snowboarders by providing vehicles, and is represented at the contests with banners, boards and with its own obstacles.