Founded by Ken Block and Damon Way in 1993, DC has grown to one of the leading action sports brands in just under ten years and is distributed throughout the world. The leader in performance skateboarding shoes, DC Shoes’ product line includes men’s and women’s casual apparel, snowboard boots and outerwear, and a full line of accessories, as well as kids’ and toddlers’ skateboarding shoes. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.