Neff was launched in 2002 by Shaun Neff in sunny Southern California. Growing up in Cali, surrounded by the skate, surf and snow culture, Shaun always had an aspiration to be a part of the business side of the industry. Originally starting out as a clothing company, Shaun made a couple shirts and hats and hustled his Neff product out of his car. Later that year, he moved to Utah to further his education and to spread the Neff vibe. He bought bargain beanies and headbands, tagged them with Neff, and gave them to the biggest, dopest pros in the snow industry. Shaun soon realized that in order to get snow and skate pros in on the Neff movement, his company would have to focus on headwear to avoid conflict with clothing sponsor contracts. NEFF HEADWEAR was born, being the first authentic core snow and skate headwear company in the game. That's the genius behind Neff, which spread globally under a unique niche of headwear.

Today, Neff is supported by some of the biggest snowboarders, skateboarders and surfers in the world as well as key personalities across the globe. Neff is currently located in Ventura, California and is internationally sold in major action sports retail stores. Neff is all about having fun and bringing new vibes and steeze to the game. “We are like a gumball machine; spitting out endless flavors for the world to consume,” stated Shaun Neff when asked to describe Neff Headwear. Neff has huge plans for the future and will continue to focus on the core roots of the brand meaning, HEADWEAR, which has always been and will continue to be the focus in spreading the Neff love.